Social27 Virtual Workshop Features

Workshops, also commonly referred to as webinars or masterclasses, are the perfect way to reach potential customers and create a marketing funnel. Workshops and webinars are great because they can easily be adapted to different purposes, audiences, goals, and revenue streams. They are relatively inexpensive to host, fairly brief, and provide minimal barriers to entry for companies and event planners. If you’re new to the virtual event space, this is a great place to start.

Workshops can be streamed live to encourage attendee interaction and give the hosts the opportunity to answer questions in real-time. Hosts generally present information on a specific topic, product, or service over an online conferencing platform, giving attendees the ability to chime in and ask questions verbally or in the chat. Many event organizers also host workshop series to provide multiple short skill-building virtual events.

Virtual workshops can also be recorded and made available as on demand content. This allows you to create a collection of evergreen resources that can be watched by potential customers at any time. You can also sell recorded informational evergreen webinars on an ongoing basis to consumers or use them as gated content to capture leads/emails in exchange for on demand viewing.

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