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Playlist
Personalized B2B content to accelerate sales

You’ve created great marketing content but B2B buyers often find themselves chasing and hunting for all the information they need for their purchase decision.

Even when they express intent, they are put into a drip campaign which “drips” the related content items to them slowly, over a long timeline, why?

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Social27 Playlist enables an on-demand personalized content experience, answers questions in real-time and accelerates their journey to an informed buying decision, hopefully in your favor.

Powered by Social27 AI services that predict and automate content recommendations based on the account propensity, buyers intent, interaction and expressed interest.

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The right data insights are vital to developing and optimizing the perfect content experience for your customers. The Social27 dashboard gives you the ability to easily document, analyze and report on which content items are accelerating the journey to sale and which are just introducing friction. 

Additionally, marketers get data on the impact of their content, on the sales pipeline and ultimately revenue, this enables a transparent view of the ROI of marketing campaigns.

Binge Watch

Imagine engaged customers binging on your content- just like Netflix!

Recommendation Engine

Social27 Playlist enables an on-demand personalized content experience.

Automation Engine

Social27 AI services predict and automate content recommendations based on the account propensity, buyers intent, interaction and expressed interest.